You will have understood that we have parodied Black Friday to show you that we do not do discounts, sales or promotions and even less Black Friday because we fight 365/days/year to offer you a fair price all the time. 'year.
For us, if a brand can afford discounts of -50% one day, it is because it is 50% too expensive the other days.
Our pricing strategy is:
- Sell a quality stroller for less than €300 (259 euros today)
- Control our prices so that it remains at this price wherever you find it, whether on Amazon, on our website or in a store
- Stay all year round at the same price, no matter the time of year
So today, like many brands, we have symbolically raised the price of the Squizz stroller and its accessories by 50% to bring them back to the real price with a Black Friday reduction.
But what is Black Friday?
24 hours of promotions supposed to be massive to consume or overconsume. This is what Black Friday is. It came to France, pushed by the internet giants who saw it as a superb opportunity to do business.
Black Friday has a social and environmental cost, encouraging overconsumption and overproduction.
It is important to adopt simpler and common sense consumption for the planet 🌎🌱.
How can we not think about what we leave behind when we are a company that makes strollers?
We do everything to make a Durable stroller, it's in our values
Our goal is to invite you to consume sustainable products responsibly. We sell quality products, made with passion and sold at the right price.
For our part, we are a French company, based in Montauban in the southwest of France. For 60 years, we have been manufacturing quality strollers that last over time.
We are looking for new, more eco-responsible materials that meet the constraints of European standards specific to childcare objects.
We design our strollers to be modular, and if one day a part wears out, you can change that part without recommending a whole new stroller. A few weeks ago, a customer told me that she had bought her stroller at the very beginning of the Squizz 4 years ago and that she still uses it for each of her children.
We also deliver a lot of spare parts on our site to customers who have collected a second-hand stroller and who want to give it a facelift by ordering new wheels or a new seat, for example. Of course, we could sell more in other ways, but that is not our main objective. We are proud when they tell us that 4 years later and with daily use our Squizz stroller is still holding up. We are proud when a customer thanks us, because they are surprised that a used stroller is still in such good condition.
We hope that thanks to this, satisfied parents will talk about it to their future parent friends and that the Squizz will be adopted more thanks to this than by paying a star tens of thousands of euros to influence the people who follow its news .
This is our main objective: to satisfy parents who, like us, are looking for quality products for their children at a fair price.